This stagnant post-Summer weekend was the perfect time and place for ‘The Possession,’ After all, September is where many movies go to die, so isn’t it an appropriate place for a horror movie? With no new competition, it wasn’t a question of whether or not the film was going to grab the number one spot, but how much it was going to make while doing so.
The tragic events of yesterday have placed the film industry (and those who write about it) on shaky ground. This is the business of entertainment and entertainment reporting and let’s face it: with twelve people dead and dozens more wounded, the last thing anyone on either side of the Hollywood fence wants to think about is entertainment. Out of respect for the victims of and their families, it is starting to look like box office numbers will not be officially reported this weekend.
We knew it was going to make a lot of money. We knew there was a possibility that it would break box office records. What we didn’t know was that ‘The Avengers’ wasn’t just going to break the record for biggest box office opening of all time — it was going to smash it. Obliterate it. Pulverize it. Treat it like the Hulk treats puny human architecture. In three days, ‘The Avengers‘ took in over $200 million at the domestic box office.
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