Playboy has been a part of pop culture since 1953 when Marilyn Monroe graced the very first issue. But, in recent years, the magazine has been slowly going down the crapper. So, in an effort to save the magazine, Playboy has launched an interesting new ad campaign.

According to TMZ, 25-year-old Anna Sophia Berglund (pictured, left) has taken up residence in the 85-year-old’s notorious bedroom. The pair has also been spotted kissing and calling each other “babe.”

Unfortunately, Hefner’s magazine, Playboy, didn’t get the memo in time. In a truly awkward moment, Harris can be seen on the cover of the July issue, where she is introduced as “Mrs. Crystal Hefner.” Even worse, Harris dons a captain’s hat and a pipe, an homage of sorts to Hefner’s signature look.