The days of the milk mustache are gone. The new "Got Milk" ad campaign focuses it's laser beam on men. As men can already grow their own mustaches they've gone in a new direction, and some would say a sexist direction.
The new ads from the California Milk Processor Board show men with arms full of milk cartons and slogans like "I'm sorry I Listened to What You Said and NOT What You Meant." At the bottom of every ad is "Milk Can Help Reduce the Symptoms of PMS."