Lia Grimanis, of Toronto-based Up With Women, said that she wanted to show how strong women are by pulling the 15,000-pound truck on live TV.

There are so many uncomfortable things about the effort:

  1.  She fails miserably.
  2. The awkward commentary and happy chat by Matt Lauer and the other co-hosts.
  3. The aftermath where everyone just kind of stands around, wondering if she's going to give it another shot.

Check out the awkwardness below!

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