Department Stores Have Finally Realized That People Hate Getting Assaulted By Perfume Sprayers
For decades now, we’ve walked through department stores knowing that if we head through the fragrance area, it’s a GAUNTLET of over-aggressive salespeople trying to spray you with perfume.
Well . . . it appears that the department stores have finally figured out that people HATE THAT. And HATRED doesn’t sell perfume.
Everyone from Nordstrom to Lord & Taylor to Bloomingdale’s is cutting back on the perfume sprayers. They’re cutting the staff, asking them just to spray those little pieces of paper instead of people, and generally making the whole area more laid back.
Pamela Vaile is a high-profile perfume marketer, and she summed up why the department stores have finally moved in this direction. Quote, “Accosting a consumer with your product doesn’t convey luxury.”
(New York Times)