What do audiences want to see on President’s Day weekend? Apparently not The Great Wall, Fist Fight, and A Cure For Wellness, each of which opened to disappointing numbers. However, The LEGO Batman Movie, Fifty Shades Darker, John Wick: Chapter 2, Hidden Figures and even Split kept the box office above water, continuing to do strong business.
Despite new challengers of all genres, budgets and backgrounds, Sully remained number one at the box office this week, fending off the likes of Blair Witch, Bridget Jones’s Baby, and Snowden. In a month not traditionally known for producing many financial juggernauts, Clint Eastwood’s drama has emerged as something of a surprise smash, surpassing most expectations and showing no signs of slowing down quite yet.
September has arrived and this notoriously slow month at the movies often spells instant death for new releases. It certainly meant on a dead-on-arrival start for The Light Between Oceans and it spelled total disaster for Morgan, which debuted at number 17 on the box office charts despite being released into more than 2,000 theaters. But this week isn’t all doom and gloom! This slow week gave some much-needed breathing room to a few August releases while allowing Don’t Breathe to have a strong second weekend at the box office.
There are two big stories to lead with in this edition of the Weekend Box Office Report and both of them are equally interesting in their own little ways. Let’s start with the positive: Sausage Party now inexplicably holds the record for biggest opening for an animated movie released in August. And now the negative: Suicide Squad dropped a staggering 67% in its second weekend, which…isn’t good.
Despite receiving overwhelmingly negative reviews, Suicide Squad opened with record-smashing numbers, obliterating the record set by Guardians of the Galaxy back in 2014. And yet, the box office of summer 2016 has taught us one thing: anything can happen after that opening weekend and it probably will. This certainly looks like a huge victory for Warner Bros. and their DC Extended Universe right now, but who knows what next week will bring?
As expected, Jason Bourne topped the box office in its opening weekend, but like so many of the sequels released this summer, the initial numbers aren’t quite what everyone was hoping for. This doesn’t mean we should count out Matt Damon’s return to his most popular character just yet, but it does add more fuel to the “audiences are getting a little picky with the sequels they will pay to see” narrative that has been forming over the past few months.
How much does the new Ghostbusters need to make if it wants to be a bonafide, genuine hit? The opening weekend for director Paul Feig’s reboot of the beloved franchise raises more questions than answers and the second and third weekend will ultimately prove more telling. However, here’s what we can say right now: it opened with solid numbers in second place behind last week’s massive champion, The Secret Life of Pets.
The 2016 summer box office hit another speed bump this week as two major releases — a sequel and a potential franchise-starter — opened to disappointing numbers. However, it wasn’t all doom and gloom. Despite the poor starts for Warcraft and Now You See Me 2, The Conjuring 2 opened at number one with the kind of debut that proves modestly budgeted horror movies with R ratings still have a place in the blockbuster months.
Batman v Superman: Dawn of Justice held on to the number one spot at the box office this weekend, but it sure wasn’t pretty. Zack Snyder’s superhero showdown took a jaw-dropping tumble and if any other studio had decided to release a major film this weekend, it probably would have sunk to second place. This film is already proving to be a fascinating case study in marketing versus word of mouth: one earns you an opening weekend while the other gives you legs.
Naked & Afraid is an actual reality show that just began its fifth season on the Discovery Channel, but it sounds so much like something that was cooked up in the SNL writers’ room that you can be forgiven for thinking it’s entirely a gag. The premise is patently ridiculous: two strangers are thrown into the wild without clothing or supplies and must survive for 21 days. But SNL has devised a “celebrity” edition of the show and they tossed guest host Peter Dinklage and the incredible Leslie Jones into it.
Last year, SNL was hosted by Republican presidential nominee frontrunner Donald Trump and the response was unkind, to say the least. Back then, he still seemed like a big joke — just a loudmouth who was surely going to drop out at any moment. And now, as he wins primary after primary, the beloved sketch show has slowly turned on Trump, culminating in a faux campaign ad that lands like a punch to the gut.
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